Rocky Mountain joins REI's stable of bikes as the outdoor retailer leans into the higher-end cycling space, the company ...
New retail partnerships, direct-to-consumer, and click-and-collect channels provide improved accessibility for adventure and ...
The expansion further includes partnerships with Rocky Mountain, Swift Industries, Stio and Peppermint Cycling ...
Some of the new specialty bicycle brands customers will see as part of REI's growing assortment include Rocky Mountain and Van Rysel: Rocky Mountain bikes, known for their high performance and ...