The company behind Sydney Sweeney’s new fashion campaign finally spoke out about the “woke” backlash to its “great jeans” ads featuring the star. American Eagle wrote in a brief statement to Instagram on Friday,

American Eagle has responded after its latest denim campaign with actress Sydney Sweeney was greeted with an online backlash. The brand issued a statement on August 1 following backlash that… The post American Eagle Responds to Backlash Over Sydney Sweeney Campaign: “It Was Always About the Jeans” appeared first on Where Is The Buzz | Breaking News,

The retailer was accused of promoting eugenics, "white supremacy" and "Nazi propaganda" with its latest campaign featuring the "Euphoria" star.