As in January, the ranking is opened by Warner Bros. Discovery with a share of 18.45%. There is a change in second place, ...

New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so ...

Are your ad campaigns hitting the mark? In today’s crowded media landscape, simply throwing advertising dollars around isn’t enough. Reaching the right audience with the right message requires a ...

NEW YORK – March 27, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has announced a new collaboration with Acxiom, the connected data and technology foundation for the ...

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed ...

YouTube captures 11.6% of TV viewing in February. FOX climbs into the top three media distributors for the first time, boosted by the Super Bowl and cable news viewership. The February 2025 interval ...

Sunday, Feb. 9 becomes the second most-watched day of TV in Gauge history with over 110 billion total day viewing minutes. Tubi represented a third of all streaming during the Big Game. Streaming ...

O Google procurou descobrir o impacto final de suas mais recentes soluções baseadas em IA no YouTube e na Pesquisa, colocando-as à prova: medindo mais de 50.000 campanhas de marca e mais de 1 milhão ...

Como parte do propósito da Nielsen de impulsionar um futuro de mídia melhor para todas as pessoas, nós nos esforçamos todos os dias para envolver nosso pessoal, processos, dados e tecnologia para ...

February is the time of winter holidays, during which Poles often organize trips, which was reflected in less time spent in front of TV screens: on average 5 minutes less per day than in January 2025 ...

During February, audiences in Mexico slightly increased their streaming usage by 0.6 points compared to the previous month, accounting for 22.3% of TV viewing. Disclaimer: YUMI TV, Streaming Ratings ...