In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing sat down with Sarah Roberts, Group CMO, Boldyn Networks to discuss her rebranding strategy over the ...

Authenticity. The big dream for B2B brands that want to be seen, believed, maybe even a little loved. It’s an ambitious ask though – especially in a sector where brands dare not show their face ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...