Artificial intelligence is revolutionizing customer experiences by enabling more personalized, efficient and responsive interactions. The next opportunity comes in the form of AI agents, which carry ...

The three consumer goods companies shared their goals after General Mills and Kraft Heinz announced similar synthetic dye deadlines earlier this month. Nestlé is looking to scale the technology for ...

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When Lee Slezak, Tyson Foods VP of IT architecture emerging technologies in analytics, first joined the food company four years ago, AI was typically referring to AVN Influenza, not artificial ...

Kraft Heinz is building an internal generative AI app, known as KraftGPT, for employees to obtain quick insights into such things as product sales. The app is “kind of like an ‘Ask Me Anything’ app,” ...

The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and consumer experiences — and potentially other ways — marking it as one of the first major consumer goods ...

NielsenIQ has kicked off a four-part study on how Americans and Canadians feel about tariffs, establishing a baseline with a survey conducted before President Donald Trump’s April 2 tariff ...

UK-based DTC fitness apparel brand Gymshark has joined the ranks of companies turning to generative AI to personalize consumer interactions, optimize data management, and standardize operations as it ...

Across the supply chain, the company is also using AI, as well as digital twins, to “reconfigure” its networks, reducing energy and water consumption and elevating delivery quality. Core technologies ...

The Coca-Cola Company shared details on how its Wabi digital ecosystem is improving its relationships with both retailers and its bottling partners, as well as providing valuable consumer insights. In ...

Mars is using an in-house developed generative AI tool that’s helping develop as many as 50 product concepts a day. The proprietary tool, built by the company’s One Demand Data & Analytics team and ...

The company has partnered with subscription platform Recharge to get access to more data that will allow it to test strategies such as product bundling within its loyalty efforts. The technology’s ...