From beach days to viral TikToks, Publix’s ‘Pub sub’ has become a Southern staple. Here is why this sandwich is a must-try ...

NORTH MYRTLE BEACH, SC (WMBF) -- Beginning this fall, North Myrtle Beach will require something new to be submitted with ...

NORTH MYRTLE BEACH, SC (WMBF) - A new fire truck has been added in North Myrtle Beach. A dedication ceremony for the new ...

There is so much for families to love about Myrtle Beach, a vacation resort on South Carolina's Atlantic coast. Nicknamed the Grand Strand because of its 60-mile stretch of gorgeous beaches, this area ...

Horry County Fire Rescue responded to the crash at the 9000 block of North Kings Highway just before 6 p.m. HCFR said there ...

Tropical Storm Chantal, the first of the year to impact the coast, is expected to hit Georgetown County early Sunday and ...

Two male swimmers, including the missing 21-year-old and an 18-year-old, went into the water near 48th Avenue South on ...

On the south end of Myrtle Beach, Original Shucker’s Raw Bar, 300 N. Kings Highway, Myrtle Beach, serves 99-cent oysters from ...

Myrtle Beach-area club Capital Vacations is accused of racism, wrongful termination and retaliation by Jasmine Ray, a Black woman and former manager.

NORTH MYRTLE BEACH, S.C. — A North Carolina man died Saturday after being pulled from the ocean along the Grand Strand, ...

Rescuers are continuing to search for a swimmer who disappeared Wednesday night in the ocean in North Myrtle Beach. Local authorities and the U.S. Coast ...