Michael Simon has been covering Apple for more than 20 years. He started covering rumors with Spymac when the iPod was the iWalk, and has owned nearly every iPhone Apple has ever made. He lives in ...

The 'i' in Apple products, introduced by Steve Jobs with the iMac in 1998, symbolizes five concepts: internet, individual, ...

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Overall revenue may have reached record levels, but big questions lurk about large parts of the iPhone maker’s business.

Apple reported fiscal first-quarter earnings that topped estimates as its services revenue rose, though iPhone sales fell short.

Apple executives said they expect sales for the current quarter to rise in the low- to mid-single digit range. After accounting for a 2.5 percentage point impact from foreign exchange rates, that ...

With roughly $400 billion in annual revenue, more than half of which comes from the iPhone, Apple is confronting the ...

The tech giant’s sales of apps and services helped profit grow 7 percent from a year ago, even as the company contended with ...

Apple’s all-important holiday quarter was something of a mixed bag. For one, Apple posted what it called it’s “best quarter ...

During today's earnings call covering the first fiscal quarter of 2025, Apple CEO Tim Cook was asked about whether he felt ...

There are more than 2.35 billion active iPhones, iPads, Macs, and other Apple devices worldwide, Apple CEO Tim Cook said ...

New Apple Intelligence features are coming soon in iOS 18.4, here are seven features and changes to expect in the next big ...