From TikTok to Reddit, Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands ...

Across TikTok, thousands of Gen Zers have posted videos romanticizing things that are typically associated with millennial ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

"The reaction about the Crocs is the most-surprising thing to me," Megan Thompson, from Ontario, Canada, told Newsweek.

A woman knitted a shoulder bag out of wool for her mom's birthday, using a surprising shrinking technique. In a video that ...

Traditional advertising makes people feel like they are missing out but creators especially on Roblox offer belonging - ...

Owala is exploding in popularity as Gen Z’s new favorite water bottle, with the company transforming from a Utah family ...

Sales of instant coffee rose 24% last year from two years prior and spending is growing the fastest among Gen Z, according to ...

“It occurs when people adopt a style in effort to blend in with a cultural or social group,” the expert, best known as Dr.

First Stage's Young Company of advanced teen actors is tackling a popular musical about teens singing for a second chance at ...

Every generation adopts new slang that every other generation finds mortifying. The 20th century brought us “groovy” and ...

Gen Z often receives a bad reputation for their technology-focused brains, but Stanford researcher Roberta Katz believes that ...