A startup called Shake, which soft-launched in the iOS store earlier this year, offers simple prediction games targeting a Gen Z audience in which users earn tokens that can be redeemed for prizes.

Reflecting on my 30 years' experience, I have seen a shift in employee loyalty and commitment from long-term dedication – ...

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Gen Z, second largest generation of potential buyers, is tech-savvy connected, yet they prioritize authenticity and personal ...

Bumble has just dropped its annual dating trends for 2025, revealing an insight into how young lovers are set to court one ...

For years, Gen Z has been either derided or praised for supposedly being “woke.” Its members have been called snowflakes, ...

Y2K fashion trends have gained traction on social media in recent years, especially among Gen Z. But not all trends from the ...

Parents across the country are thinking about how to raise Gen Alpha boys with more empathy and emotional intelligence.

Social media users backed the groom in the viral post, with one saying "it's wild that she thinks she can just show up." ...

The main difference is that they're not getting their media from traditional formats like linear television and theatrical ...

Gen Z is harnessing the power of social media in a difficult job market, attempting to stand out from the crowd by submitting ...

The creativity crisis is also alienating Gen-Z shoppers, many now in their 20s, the study found. The result is the luxury market has shrunk by 50 million customers, to an estimated 250 million to 360 ...