Tubi, a free streaming service, simulcasted the Super Bowl, helping Fox reach the highest number of viewers in game history.

The Fox-owned free streamer delivered a huge audience of 13.6 million for the game. How many of those can help boost its user base of 97 million?

Commercials for Super Bowl LIX between the Philadelphia Eagles and the Kansas City Chiefs cost $8 million a pop

Fox Corp. is boasting a record haul in ad sales for Super Bowl LIX on Fox and Tubi of more than $800 million in gross revenue.

In addition to the record 127.7 million viewers for the game, Kendrick Lamar’s performance was the most-watched Super Bowl halftime show in history.

You don’t need a cable package or streaming subscription to view this year’s Super Bowl. Today’s game will air on Tubi, the Fox-owned free streaming service, in addition to the Fox network. For the unfamiliar,

Fox hit a new Super Bowl viewership record this year, thanks in part to the millions watching its free Tubi livestream of the game.

This year’s Super Bowl garnered over $800 million in advertising sales for Fox Corp. across its broadcast and online outlets, the company said in a statement Wednesday.

Fox Corp. has continued its push for Tubi, its free, ad-supported streaming service, by streaming this year’s Super Bowl there and running another strange in-game Super Bowl ad. This one stars a man born with a taste for Westerns and a head shaped like a cowboy hat.

Streaming the Super Bowl on Tub's free service at 4K quality could be great for fans. Or it could overwhelm systems, frustrating fans who just want to watch the Big Game.