See the 'SNL' stars play fictitious heavy metal band, "Naumôre Dandruf," to help promote CeraVe's Hydrating Anti-Dandruff Shampoo and Conditioner.
We catch up with the skincare brand’s global vice-president, Kelly Buchanan Spillers, to hear how it is drawing on a clever mix of celebrity endorsements, social-first storytelling and a major media ...
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ADWEEK on MSNCeraVe Teams Up With SNL, Basketball, and Broadway Stars to Hype Its New Haircare LineMavericks star Anthony Davis was spotted lugging a giant cooler of CeraVe moisturizer as he left the arena. That same day, ...
The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.
Live' cast members Sarah Sherman and Bowen Yang portray a metal band in a new ad campaign for CeraVe anti-dandruff shampoo.
This week’s best ads blend cinematic ambition with cultural cachet. McDonald’s lets fans ‘Order Like Stormzy,’ The Last Crescendo turns a boxing rivalry into an opera-worthy spectacle and Jordan Brand ...
It’s perfect and would recommend.” Yet, reviewers with skin concerns besides wrinkles recommend the product too, with ...
CeraVe chose not to run an ad during the Super Bowl this year but capitalized on speculation about its potential return with a timely influencer push.
Better Homes & Gardens recommends a mixture of apple cider vinegar and olive oil. It also suggests using coconut oil. Bob ...
NBA star Anthony Davis explained why he only shows his personality to an 'exclusive' group of people during an interview with PEOPLE on behalf of his new CeraVe campaign, just after his shock trade ...
CeraVe's dermatologist-recommended, wrinkle-smoothing nighttime formula is a high-quality swap for pricier brands like ...
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