Buldak, which means “fire chicken” in Korean, was developed by Samyang’s chief executive, Kim Jung-soo, a housewife who married into the family business and eventually took over.

Samyang Foods hosted an interactive Buldak pop-up experience across from Coachella’s Indio Central Market that became an immediate hit with fans as soon as doors opened.

Samyang Foods-market cap SEOUL, June 29 (Yonhap) -- The market capitalization of Samyang Foods Inc., known for its globally popular Buldak spicy ramyeon, has exceeded 10 trillion won (US$7.3 ...

Samyang Foods plans to promote Buldak Hot Chicken Flavor Ramen to the world by operating a booth inside the venue during the event and producing collaborative videos with K-pop artists.