The ASUS TUF K7 keyboard was launched back in Q1 2019, and the price was £130. There are sales in the UK right now at just under £100 (box.co.uk for instance here ...

As the Asus TUF Gaming K3 shows, Asus isn't afraid to put ... Scope RX), and the K3 is available alongside the K1, K5 and K7 models in the TUF series. That's a lot of choice.