During today's earnings call covering the first fiscal quarter of 2025, Apple CEO Tim Cook was asked about whether he felt there was room

During Apple's earnings call, CEO Tim Cook praised the Chinese AI startup DeepSeek for its innovative AI models improving efficiency by reducing costs and enhancing performance. Despite allegations from OpenAI,

Apple CEO Tim Cook remained tight-lipped about how the company will handle potential tariffs under Trump's policies, even as proposed duties on chips and Chinese imports could significantly impact Apple's supply chain,

Apple chief Tim Cook reaffirms commitment to India, announcing four new stores and a major push for Apple Intelligence in April. The iPhone remains the top seller in the country

“Severance” stars Adam Scott as severed Lumon employee Mark Scout. In the second season, Mark and his co-workers learn “the dire consequences of trifling with the severance barrier, leading them further down a path of woe,” according to Apple TV+’s description.

The hit Apple TV+ workplace thriller "Severance" returned for a second season last week, and Apple continues to heavily market the show.

Apple CEO Tim Cook is a fan of DeepSeek's innovation. When an analyst asked the executive on the earnings call about what he thinks about the AI model from China, Cook replied: “I think innovation that drives efficiency is a good thing.

Cook also announced that Apple Intelligence, the company’s AI-driven suite, will expand to India in April. The update will also roll out in multiple languages, making AI features more accessible globally.

The company’s success in India is a key part of this performance, as Cook doubled down on Apple’s plans to further establish a stronger presence in the region. "We’re opening more stores there, we’ve announced that we’re going to open four new stores there," he said, showcasing the company's intent to deepen its engagement with Indian consumers.

Apple shares rose in after-market trading on Thursday after the company forecast higher sales than Wall Street expected, a sign the company expects iPhone sales to recover as it rolls out artificial intelligence features.