The “great jeans” ad campaign from denim retailer American Eagle Outfitters Inc., featuring actress Sydney Sweeney, has sparked anger from some progressives, support from conservatives, and a jump in social-media followers,

Controversy over Sydney Sweeney’s ad campaign may have hurt American Eagle, with in-store visits dropping 9% in the weeks following its release.

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9 per cent year-over-year decrease in early August. Competitors like Abercrombie and H&M also experienced declines,