Software company Adobe (ADBE) has launched a new artificial intelligence (AI) tool that can generate video clips for users as the company takes ...

SAN JOSE, Calif. - Adobe Systems Incorporated (NASDAQ: NASDAQ:ADBE), a prominent player in the software industry with a market capitalization of nearly $200 billion and impressive gross profit margins ...

Adobe is today expanding access to its AI video generator, Firefly. Anyone can now create 5-second video clips in ...

Adobe’s Firefly Video Model is in public beta as of today, meaning the days of praying you had a chance to test it are over.

The Firefly Video Model, as Adobe is calling the service, will compete against Sora, a model developed by ChatGPT creator ...

Adobe launched the Firefly Video Model in public beta, bringing text-to-video AI generation to the web. Here's what it costs.

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Adobe's Firefly Video model promises to do for Premiere Pro what AI images did for Photoshop -- and more. Here's what Adobe will charge and what you'll get.

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Adobe is the second big tech company to drop its AI video model for paying users, behind ChatGPT's Sora, which released last ...

Adobe's Firefly AI model is the first commercially safe AI generator for use by executive professionals. It’s the only ...

At the same time, many generative video tools also highlight questions and challenges around content ownership and copyright. Some of these have become a key part ...