On a quarterly basis, the ad expenditure for the  food delivery platform increased 19%, from Rs 421 crores in the quarter ...

Amid concerns over monopolisation by online food delivery platforms launching private labels and leveraging restaurant data, ...

Foodtech major Zomato’s consolidated net profit slumped 57.2% to INR 59 Cr in Q3 FY25 from INR 138 Cr in the year-ago quarter ...

Uber saved $35 million annually by rethinking its marketing strategy. Learn how they discovered the inefficiencies of Meta ...

Top brands, including Google, Xiaomi, Zomato, and Flipkart ... The company shared an ad about getting fitness essentials getting delivered during a party. Zepto wrote: “After doing ‘3, ...

The brand is spending 10–15% of its overall marketing budget on the Fatt Se Garam campaign, which aims to strengthen its ...

Udit Agarwal, VP and global head of marketing, Exotel, talks to BrandWagon Online, about the dos and don’ts of digital ...

From hyper-personalisation to micro-influencers, 2025 is set to usher in a new era of marketing approaches. Bengaluru: ...

Zee Entertainment's Q3 profit surged to 1.64 billion rupees, aided by cost-cutting despite an 8.5% drop in ad revenue.

Two brands speak to each other in the real world, and suddenly 20 other brands jump into the conversation, but online. What’s ...