Hypervisibility is one factor contributing to its recent surge. Red carpet aside, butter yellow has quickly become a runway mainstay, spotted across a myriad of spring/summer 2025 shows—from ...

butter yellow ranges in tone from golden to almost white. And it has claimed the attention — not to mention the dollars — of a growing number of people. “It will be the fashion color for the ...

Like the dairy product it’s named after, butter yellow ranges in tone from deep golden to almost white, making it a surprisingly versatile colour. And right now, it’s having a major fashion ...