Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

Let's celebrate National Fragrance Day with these highly underrated perfumes that shoppers (and this editor) can't get enough ...

A writer gives an honest review of Bath & Body Works' new Sweetest Song fragrance collection for Spring 2025 and Mother's Day ...

It’s International Fragrance Day today, and as someone who has recently found love for all things perfumes only recently, I ...

Jimmy Choo Original is a modern fragrance that perfectly balances fresh and fruity notes. With its blend of pear, orchid, and ...

If you're a fragrance lover or simply love testing out in new scents, Cult Beauty's latest offering is a deal you won't want ...

"Beautiful. Softer smelling than the original Lovely but lasts ages on the skin. My favourite perfume for everyday use" ...

Givenchy's Gentleman Society Eau de Parfum introduces an unexpected blend of notes, starting with fresh sage and cardamom, ...

My friends couldn’t believe it wasn’t YSL Libre. Smelling good is just as important to me as looking good. However, I’m not ...

With Fleur Majesty Rose Royale Mona Kattan has created a fragrance that celebrates feminine strength through floral elegance.

LookFantastic has launched an edit with almost 50ml of perfume for £55 and there's a voucher to buy a full sized bottle ...

YSL Beauty introduces Libre L’Eau Nue, a groundbreaking alcohol-free evolution of the iconic Libre fragrance, designed to ...