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Xiaohongshu’s global pivot: The surprise winner of the TikTok ban wants to keep its new users
The China platform faces political risks and e-commerce challenges in its overseas push ahead of a possible IPO.
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China’s Outbound Travel Is Having a Comeback and First-Timers Are Driving it
China’s outbound tourism sector is expected to surpass pre-Covid levels for the first time this year, according to China ...
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Engaging the digital drinker– Whyte & Mackay’s social media playbook
As Chinese travellers increasingly turn to social media for trip planning and shopping inspiration, Whyte & Mackay is ...
Livestream Commerce Is Reviving Home Shopping
China’s mobile-first culture and thriving influencer economy have propelled livestream commerce to the forefront of the ...
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U.S. TikTok users flock to Chinese app Xiaohongshu in protest with TikTok ban looming
HONG KONG--As the threat of a TikTok ban looms, U.S. TikTok users are flocking to the Chinese social media app Xiaohongshu – making it the top downloaded app in the U.S. Some of the “TikTok ...