Yet the power of language is often underestimated. Specifically, the immense, mind-changing force of metaphor. Brands should take note. Let’s have a look at some evidence. In 2011, Paul Thibodeau and ...

This is especially true of common metaphors. We use particular figures of speech to discuss certain subjects, often without thinking. In turn, those figures of speech influence how we think about ...

On last night's "Daily Show," Stewart utilized a timely wrestling metaphor to poke fun at President Donald Trump's now-infamous meeting with Ukranian President Volodymyr Zelenskyy. "The best way ...

Metaphors aren’t something to "avoid" - they’re a tool. The key is understanding how to use them effectively. Think of information as a black-and-white contour painting - it’s clear, but add ...