As for the symbol part of the logo — or the “spark,” as Walmart refers to it — it contains a color palette of True Blue and Spark Yellow that “leans on the retailer’s most recognizable ...

which the company described as an "updated brand identity," which would "better represent who Walmart is today," feature a thicker font, deeper blue background and a brighter yellow spark icon.

Additionally, the spark "exudes the energy of Walmart" and the color palette "leans on the retailer's most recognizable tones and its heritage of blue, while ushering in new updates to keep the ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past.

Walmart said its new color palette of True Blue and Spark Yellow "leans on the retailer’s most recognizable tones and its heritage of blue, while ushering in new updates to keep the brand fresh." ...

The logo touch-up includes thicker lettering on "Walmart" and broader stems for the yellow sunlike spark graphic that goes with it, one that is playing an ever greater role in its marketing.

The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday (Jan. 13), the big-box store ...

Walmart said its new color palette of True Blue and Spark Yellow "leans on the retailer ... We'll catch you up on the Chicago news you need to know. Sign up for the weekly Chicago Catch-Up ...

The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday, the big-box store ...