This eyeshadow quad from Covergirl makes applying eye makeup easier than ever with four neutral shades that are designed to ...

Ulta Beauty has named Lauren Brindley as its new Chief Merchandising and Digital Officer, effective June 3, 2025. Brindley ...

Full body deodorants are all the rage, and Olympic rowers, West End dancers, and I know the best one is from AKT London. You ...

April has arrived, which means we're fully in the swing of updating our style and beauty routines for spring. As the weather ...

Celebrity brand r.e.m. beauty has just released a reformulated line of liquid eyeshadows to improve a fan-favorite collection. Dubbed the Starlet Lustrous and Matte Liquid Eyeshadow, the 12-piece ...

Forbes contributors publish independent expert analyses and insights. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle.

I love wearing makeup and playing around with new looks, but I would always dread the tiresome task of cleaning my brushes every week. This was until I discovered the Ella & Jo Brush Cleanser that ...

She's been specializing in makeup brushes with handles made of antler. They're a nod to two passions: makeup and her Inuit heritage. Now, work is starting to gain traction online — something ...

They don’t feel like they have to be all dolled up and I think that’s cool," while another wrote, "Kelly pulling up with no makeup Forever my favorite idol." In an April 2018 candid Q&A for ...

The best foundation brushes don’t have any particular shape, size, or style. In fact, they come in countless designs, and are one of the most diverse types of makeup brushes. “There are so ...

Turning 50 wasn’t just a Hallmark birthday for me; it was a time to start reevaluating my style, my fitness and my beauty routine — especially how I wear my makeup. Just a few years ago ...