NikeSKIMS, the first co-created brand between Nike and an external company, launches this spring. Merging Nike’s sport technology with SKIMS’ form-enhancing designs, the collaboration aims to redefine ...

Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new ...

After elbowing its way into the thick of the pop-culture conversation, women's sports are now commanding a volume of ...

The EDO study also found that retailers like SKIMS, Fabletics, Bombas, Vuori, and Athleta ranked among the most effective ...

Brink did that again when she shared an Instagram story on Wednesday, March 12, which showed the 6'4" forward rocking an all black military fit. To top it off, Brink wore a thin pair of black framed ...

Last year Adidas brought on WNBA legend Candace Parker to lead its women’s basketball unit, Nike recently launched a new ...

Today, her pioneering women's sports investment firm, Monarch Collective, backed that claim with capital. The fund behind ...

Nike, Inc. (NYSE: NKE) and SKIMS are teaming up to disrupt the global ... and the Women’s National Basketball Association (WNBA) today announced a 12-year extension of their global outfitting ...

With Mallory Swanson delayed from joining her Chicago Stars, only one member of the USWNT's Triple Espresso is available for ...

A new report shows big returns from ads played during women's sports games, with basketball and NCAA teams leading the way.

Frankel has this red light mask pick in common with WNBA superstar Cam Brink, who recently told us she’s been “really liking” ...