However, in many interviews with the media, when asked about an Apple car, I believed the real vision for any car project was to view it as a vehicle (pun intended) to deliver its apps and services.

Apple had a big year with the launch of the Vision Pro and Apple Intelligence, but the futuristic bets are falling short of expectations so far.

“Our mission is to contribute to a better world ... Theater was already a must-have app for Apple Vision Pro. Theater 2.0 gives movie watchers and virtual concert attendees even more reason ...

The Apple Vision Pro is Apple's first take on the mixed ... As a casual tech user, my mission was to find ways to integrate the Vision Pro into my daily life. I was searching for a reason to ...

It does seem, however, that Apple could use a clear mission statement these days, especially now that its direction and vision in the post-Jobs era is still unclear. CEO Tim Cook's keynote speech ...