Disney has released a new poster and clip for Lilo & Stitch, with the former putting the spotlight on Experiment 626 as he takes a bite out of franchises like the MCU, Star Wars, and Pixar. Check it ...

Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says ...

Parenting is just marketing! Nicole Ramirez’s viral ‘Beach Chicken’ hack has moms everywhere rethinking and agreeing with her ...

Duolingo's brand mascot has made a remarkable recovery, and it seems it may all be thanks to Ashton Hall's morning routine. For those not plugged into social media 24/7, I'll explain. Ashton Hall is a ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms for product and brand marketing today. From product launches to ...

"As influencers continue to emerge as key players in viral marketing, brands that are quick to respond can create direct and impactful connections with consumers, making this approach not only ...

In a recent TikTok video by fiber supplement brand BelliWelli, founder Katie Wilson walks up to Skinnygirl Margarita founder ...

New films are being made and released every week, but standing out in an era of endless content is a challenge of its own.

Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations, gaining a reputation distinct from traditional marketing in growing ...

Sesame, co-founded by Oculus co-creator Brendan Iribe, went viral in late February for its assistant tech, which comes close to clearing uncanny valley territory. Maya and Sesame’s other ...