Adobe's model differs from its rivals because it is geared toward generating clips that will fit into how film and television ...

Put aside your AI skepticism for a moment and applaud the fact that at least one tech company isn’t stealing or infringing ...

Adobe’s urgency in making generative video available to a wider user base stems from AI competition that’s making urgent ...

Creators concerned with losing access to TikTok's CapCut this spring should check out these potential alternatives.

Adobe's Firefly Video model promises to do for Premiere Pro what AI images did for Photoshop -- and more. Here's what Adobe will charge and what you'll get.

Adobe debuts Firefly Video Model in public beta, challenging OpenAI’s Sora with AI-powered video tools for pro filmmakers, ...

For the Firely AI-powered image generation tools Adobe is focused on leveraging its existing toolsets to make integrating ...

Adobe has released its Firefly Video Model in public beta, bringing the industry’s first commercially safe generative AI ...

Adobe Firefly AI video generator offers commercially-safe AI video tools trained on licensed content — challenging OpenAI’s Sora.

Adobe's AI Firefly Video Model enters public beta, offering groundbreaking video generation and editing features integrated ...

Search in Premiere Pro has been updated with AI-powered visual recognition, allowing users to find videos by describing the contents of the footage. It’s just one of several quality-of-life features ...

Adobe's Firefly AI model is the first commercially safe AI generator for use by executive professionals. It’s the only ...