March Madness is heating up, and so is Tampa’s fandom game. But all that cheering, chanting and bracket-busting buzz comes with a cost: thirst. Enter Coca-Cola Zero Sugar, stepping in with ice-cold ...

The USC Trojans women's basketball team was eliminated from the NCAA Tournament following their Elite 8 matchup. The Trojans lost against the UConn Huskies, 78- ...

The basketball world rallied around USC star JuJu Watkins after she shared a heartfelt message following her team’s NCAA ...

The No. 1 seed USC Trojans suffered a hard-fought 78-64 loss to the No. 2 seed UConn Huskies on Monday night in the Elite Eight of the NCAA Tournament.  Yet, ...

The No. 1 seed USC Trojans reached the end of their journey in the women's 2025 NCAA Tournament after losing to Paige Bueckers and the No. 2 seed UConn Huskies in the Elite Eight round via a score of ...

Kyle Kusz, a University of Rhode Island professor and author of “Revolt of the White Athlete: Race, Media and the Emergence ...

Fighter pay has long been a contentious issue in combat sports, with stark differences between MMA and boxing. This sparked a ...

Despite losing star sophomore JuJu Watkins to a season-ending knee injury in the opening minutes, USC women’s basketball ...

Here are the questions to be asking over the next several weeks, as we get our first few glimpses of USC football in 2025.

USC rolled, but Gayles’ two points in the top-seeded Trojans’ 71-25 victory over No. 16 UNC Greensboro meant more than the ...

It all started with the now iconic hallway fight in Season 1, and each season that followed had some new one-take action scene. Now that continues with Daredevil: Born Again, which features an ...

South Carolina and USC sure look impressive, don't they? But every year there are new teams to watch, and with that comes mascots, school colors and fight songs to learn, too. If you are filling ...