The timing of the campaign has many complaining that the slogan is tone deaf – and references bathroom activities.

Critics say the new phrase, 'Everyone Must Go', sounded like a clearance sale - so they came up with alternatives.

A beautiful country seeing record emigration has infuriated residents with its new tourism campaign. The New Zealand government recently announced a new slogan to attract visitors to the country ...

The government has unveiled its new $500,000 ‘Everyone Must Go’ tourism campaign aimed at enticing Australians to pop over the ditch for a visit, but not everyone is convinced the slogan hit ...

Editor’s note: Sign up for Unlocking the World, CNN Travel’s weekly newsletter. Get news about destinations, plus the latest in aviation, food and drink, and where to stay. New Zealand’s new ...

However, critics, including Labour MP Cushla Tangaere-Manuel, have questioned the slogan’s quality and cost. Prime Minister Christopher Luxon and tourism minister Louise Upston launched the ...

A tourism campaign by the New Zealand government aimed at getting more Australians to visit has been mocked by residents. Posters using the slogan "everyone must go" were intended to "let ...

Depending on how you read it, New Zealand's latest tourism tagline can be a well-meaning plea for people to visit - or a threat to kick Kiwis out. "Everyone Must Go!" reads a slogan printed across ...

The town of Glasgow will receive $1.25 million over the next two years from the Montana Department of Commerce to fund ...