This bilateral approach can help you continue to grow and build on TikTok while also minimizing your audience's reliance on ...

The number of posts creators published on TikTok itself after the ban dropped by 3%. Its average view per video figure ...

Think outside the box with your video marketing. Here are creative, unique ways to use video in your marketing campaigns and ...

To equip marketers with deep insights into TikTok's community’s evolving wants and needs, the platform issued its annual ...

RedNote will need to invest in creating a multilingual interface with features that serve international users, as well as ...

Corey McMullan may not be much of a football fan, but that didn’t make it any less exciting to be featured in a commercial ...

Consumers agree, with six in 10 believing UGC feels more authentic than any other form of marketing. TikTok is often ...

E.l.f. Beauty CEO Tarang Amin said the LA wildfires and looming TikTok ban lowered social media conversions for sales, which ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Leveraging long-term and ‘authentic’ collaborations with creators on the platform could be the easiest way to scale your ...

widening its user demographic and therefore motivating more businesses to implement TikTok marketing strategies to grow their brand. If you are running a business or looking to market your product on ...

Some Northeast Wisconsin small businesses worry if they can survive without the app and are fighting to try and save the app ...