While brands have traditionally relied on focus groups to launch products, a method that can be expensive and time-consuming, ...

In exploring what they stand to lose if ByteDance doesn’t secure an American buyer for TikTok, brands and influencers share ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

So if you weren’t sold on email marketing in 2025, hopefully this gave you a good example of how and why you should be. We ...

TikTok’s decision to voluntarily go offline Saturday, even though the Biden administration said it wouldn’t enforce the ban, ...

Medical marketing leaders weigh in on the temporary respite for TikTok and what it means for pharma clients. After a ...

Some Northeast Wisconsin small businesses worry if they can survive without the app and are fighting to try and save the app ...

TikTok’s future in the U.S. remains uncertain, and both creators and brands are bracing for impact. According to CNBC, a ban ...

In recent years, TikTok has surged to the forefront of social media, transforming from a niche video-sharing app into a ...

When a video of Bridgette Vong and her ex-partner's final goodbye went viral, she leveraged the engagement to become a ...

But as a new vision to keep the app online takes shape, experts say sweeping changes could be in store regardless of who owns ...

Leveraging long-term and ‘authentic’ collaborations with creators on the platform could be the easiest way to scale your ...