The sunk cost fallacy occurs when we use money, time, or effort we've already spent (and can't recover) as justification to keep investing in something that's clearly not working.

But in many cases, it can also be what keeps it going long after its sell-by date, thanks to a phenomenon known as sunk cost fallacy.

Timing matters for wetland investment Traditional cost-benefit analyses treat wetland restoration as a one-off expense with fixed returns. Our research shows this misses the bigger, long-term picture.

That is exactly why CEOs don’t do it, unless cornered. The list of projects that fall prey to the sunk cost fallacy are legion. Dare I say bullet train. Or perhaps Ash Street.

American troops across the region – in Doha, Jordan, Syria and Iraq – form part of Washington’s commitment trap, and its sunk costs, too. They may .

Traditional cost-benefit analyses treat wetland restoration as a one-off expense with fixed returns. New research shows this misses long-term climate and biodiversity benefits.

He advises boards to be wary of the sunk cost fallacy where continued expenditure is justified by past investment in the project. This is also known as throwing good money after bad.

It never moved. But I can’t sell. I’ve waited too long. Maybe next quarter. Owl’s voice was calm. That’s sunk cost fallacy. You feel you have to wait because you’ve already lost time and ...

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“This concept of sunk cost fallacy, it is a thing that human beings generally struggle with, which is if you’ve invested a lot in the past, and we do this in our personal lives, you get ...