There’s a deceptive psychological trap that can see school leaders double down on initiatives that they know are not ...

Breaking Free from the Sunk Cost Trap Being aware of the sunk cost fallacy is the first step to avoid this bias, but it is not enough—you need concrete strategies. Define success and failure ...

Putting in the time – for everything from date nights to housework – is key to making a relationship last. But in many cases, it can also be what keeps it going long after its sell-by date, thanks to ...

28 Years Ago, Steve Jobs Overcame This Cognitive Bias to Completely Transform Apple Research shows no one values your possessions and ideas more than you do. In this case, that’s not a good thing.

This statement is a prime example of the “sunk cost fallacy,” defined as a cognitive bias where individuals continue investing in a failing endeavor because of the resources already invested ...

Irrational tendencies — including the hot hand, base-rate neglect and sunk cost fallacy — commonly show up in AI systems, calling into question how useful they actually are.

Every day, you make hundreds of decisions—some big, like choosing a career path, others as small as picking what to eat for ...

A sunk cost fallacy is a cognitive bias that occurs when an individual continues investing money, time, and effort into a project or program long after it has any benefit to that individual or ...

You’re a smart person, so why do you sometimes make boneheaded financial decisions? Here’s how to retrain your brain. The human brain is a marvel of evolution. We are able to make quick and relatively ...

The sunk cost fallacy often muddies this inflection point—a psychological trap that tempts owners to chase poor investments or decisions, sometimes at the expense of more promising opportunities.