The human mind, a marvel of complexity, is also a master of self-deception.We plan, deliberate, and analyse, yet our choices ...

A sunk cost fallacy then occurs if you lean into the sunk cost by putting more resources toward it, even though that doesn't ...

This is called the sunk-cost fallacy – an attachment to an item because of what we spent in the past, even if we now hate the ...

Mental shortcuts that once aided survival frequently lead us astray in today’s complex, data-saturated world. Cognitive ...

Post Office scandal public inquiry publishes its first report after three years of gathering and analysing evidence ...

If so, you've directly experienced the power of switching costs. These costs can lock you into using a particular company's offerings, even if better alternatives exist. Image source: Getty Images.

The concept of stealth wealth: living modestly despite significant wealth, protecting against threats and saving for the future.