One such reason that influences the fate of our relationships is the sunk-cost fallacy. It refers to a commitment bias wherein individuals continue investing in something even if the outcome doesn ...

Tim Maurer covers how personal finance is more personal than finance. Sunk cost, opportunity cost, and the endowment effect. You may expect these textbook-weight words to show up in the classroom.

To explore the mechanism behind mating cues and sunk cost bias, the researchers conducted Studies 4a and 4b, recruiting 539 participants (301 women, average age 30.5 years) and 551 participants ...

The Falcons may look ridiculous for touting Kirk Cousins as a very expensive backup, but that's much smarter than what other teams do with sunk-cost quarterbacks. Unfortunately for Atlanta ...