According to brand director Katie Schaufelberger, Sprite Chill's monumental achievement is due in part to a fantastic marketing campaign centered around basketball and Atlanta Hawks star Trae ...

The ‘Last Of My Kind’ singer-songwriter has expressed his admiration for the Atlanta trap trailblazer in a new interview with ...

The initial launch of Sprite Chill was accompanied by a humorous campaign starring Atlanta Hawks star Trae Young, a.k.a “Ice Trae,” and played with the colloquial use of the word “cold” that nods to ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

ATLANTA — They once made a song called "Waffle ... a 20th anniversary tour taking place this year, the "Living the Dream" tour. It was billed in a release as a "powerful, full-circle celebration ...

"Pretty cost-inefficient" - WNBA fans react to Atlanta Dream's major announcement about venue upgrade after moving Caitlin Clark's road opener "Pretty cost-inefficient" - WNBA fans react to ...

Dwight Howard has officially been immortalized. On Monday night (March 24), Howard was inducted into the Orlando Magic Hall ...

It’s only appropriate that the new-look Dream begin their season on a grand stage. The Dream will open the most anticipated season in franchise history May 22 against the Indiana Fever at State Farm ...

Brittney Griner is set to start the next chapter of her WNBA career during the 2025 season after signing with the Atlanta Dream in free agency, leaving the Phoenix Mercury following 11 years.

ATLANTA — A model utilized by the Federal Reserve Bank of Atlanta updated Monday to forecast an even steeper economic contraction, after first showing negative growth in its update last Friday ...