others are very excited to see what Sprite has in store next. “Dream come true,” one commenter wrote in response to Tyler's ...

According to brand director Katie Schaufelberger, Sprite Chill's monumental achievement is due in part to a fantastic marketing campaign centered around basketball and Atlanta Hawks star Trae ...

Mobile is a very appealing platform to communicate about the Sprite brand,? said Bobby Oliver, brand manager at Sprite, Atlanta. ?Our core consumer is highly engaged with social media, and this allows ...