As an experiment, we’ve tasked AI tool, Grok, to come up with three new designs which Preston could wear ahead of next season ...

Wigan Warriors have unveiled an exclusive away kit for the 2025 Women’s Super League season. Denis Betts’ side will don the ...

A Stunning Throwback by AdidasAdidas is poised to take the helm from Nike for the Liverpool FC 2025-26 season kit, promising a resurgence of the nostalgic vibes from the ...

The Alpha Sport Package by PaxPower transforms the 2025 Ford F-150 into an off-road powerhouse. With aggressive styling, ...

In a bold move to revolutionize sports fashion, Pampas has unveiled its new half-zip long-sleeve football training kit for ...

When a customer is spending £70 or more on a pair of shorts, the environment needs to be equally as aspirational’ ...

Liverpool have announced a blockbuster new kit deal with Adidas, with the sportswear replacing Nike, and the new home shirt ...

We are getting to the stage in the season when kit leaks for the upcoming campaign begin to emerge, and one has for AC ...

We spoke to the brand’s vice president of design about the inspiration behind the latest designs, created to help athletes look and play their best.

Lahore Qalandars have launched an exciting kit design competition, giving aspiring designers and passionate supporters a unique opportunity to craft the team's jersey for the upcoming season. This ...

Aston Villa, Burnley, and West Ham all sport claret and blue kits and have spent years competing in England’s top two ...

Industrial Design and Technology graduate, Zak Marks, secured a £75,000 investment from Dragons’ Den entrepreneurs, for a ...