Liverpool have agreed a "multi-year" deal that will see Adidas become the Reds' kit partner from 1 August. The Premier League ...

The Premier League leaders have previously had deals with the German brand from 1985 to 1996 and from 2006 to 2012 ...

Latest Liverpool news as the club confirm a "multi-year" agreement has been reached with Adidas to replace Nike as the club's ...

The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group ...

Liverpool FC will wear Adidas for the third time in its history, building on previous partnerships from 1985-1996 and again ...

Liverpool and Adidas partnered together through some of the club’s most successful eras and memorable trophy lifts, first ...

Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning ans will get a stream of unique kits and merchandise, ...

Arsenal wore a rare kit combination in their Champions League round of 16 clash against PSV. The Gunners registered a ...

Mopar has a long history of creating annual limited editions and this year is no different, as they’ve introduced the Mopar ...

How ‘Drive to Survive’ changed the industry. If the sports media story of the decade is the explosion of streaming, the ...

With a dramatic turnaround last year, the league champions are now among the teams to beat as the 2025 National Women’s ...

The French football league- Ligue 1 launched a special initiative on the occasion of International Women's Day 2025.