Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, social media allows for real-time communication, two-way interactions and ...

After decades of studying brainwashing, author Rebecca Lemov concludes we all can be manipulated, especially when it comes to ...

In an era saturated with social media platforms and personal-brand building, you might expect a steep rise in the average ...

It is undeniable that an actor or actress must keep themselves relevant in public and that being in the spotlight is crucial ...

Influencing's third decade marks a gendered difference in digital entrepreneurship as the industry strays from its roots in fashion and style. As the industry transforms, will we remember a time when ...

Election interference is a much broader phenomenon than is often assumed. Once limited to intimidation, voter fraud or ...

On Sez Us, users who are intentionally inflammatory may score lower than those who gain influence through respectful dialog.

With an abundance of platforms for increased information sharing and public scrutiny, companies must stay ahead of the curve ...

Indeed, this writer would want to strongly suggest to the country’s two main pollsters, Don Anderson’s Market Research and ...

But the company that owns TruthSocial, Trump Media & Technology Group, has also been a way for the president to draw his ...

The position of BusinessDay Media as a leading business and financial digital news platform in Nigeria has been underscored ...