“Gen Z loves a rebrand, so when kombucha legacy Health Ade created a Gen Z targeted brand, Sun Sip, Gen Z was all in,” Kaufman says. “With a focus on gut health, vibrant packaging and smart influencer ...
Under pressure from players and social media discussions, NetEase has fundamentally revamped its post-launch strategy for Marvel Rivals. The new approach intends to shorten season lengths from three ...
In today's digital age, social media marketing serves as both a profitable platform and a complex puzzle for businesses. However, there's one strategy that unwaveringly stands strong among the rest is ...
Telling people to ‘just say no’ to drugs has never worked. Better education and awareness of the harms is key.
How accurate is the health and wellness information users are getting on social media sites? How are mis- and disinformation ...
The key to success lies in strategic execution, continuous optimization and an unwavering commitment to reaching the right audience at the right time.
Build a content plan that streamlines workflow, aligns with goals, and drives results. Grab your free template and start ...
Close your eyes and pretend you are a brand marketer being tasked with building a best-in-class creator roster. With more ...
Her responsibilities included aligning business strategy with communication initiatives, driving cultural transformation ...
Social media influencer Kusha Kapila has launched UnderNeat, an innerwear brand focusing on comfort and inclusivity. Through ...
This spectacle is disseminated through and amplified by a type of political and social experience machine that compels ...
For apartment marketers, though, generative search presents a new challenge—how to use GEO to optimize websites, social media ...