A catch phrase or small group of words that are combined in a special way to identify a product or company Using corporate slogans to spur growth is common among America's giant companies.

The best payoff lines are forever ingrained in our collective consciousness. “For a long time if I said ‘think’, you thought ...

The slogan is part of a broader brand update that ... a marketing professor at Harvard Business School. “Their brand has been ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years ...

Not only did Ronseal sales shoot up, but the adverts themselves became the source of inspiration for spoofs by other companies, paving the way for the slogan's entry into everyday language in Britain.

It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...