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KO turns toward premiumization, with high-margin products like Fairlife and Coke Zero Sugar, to fuel global growth amid ...

Coca-Cola leverages global reach and a diverse portfolio, while Monster drives growth through innovation and category ...

The agency-client relationship has commanded more press attention than any other this year. The Drum sits down with the ...

Design decisions must be informed by evidence that any changes will solve a real problem. Blindly following trends will ...

New Study Shows the Coca-Cola System has an Economic Impact of $10.4 Billion Across its Value Chain in Africa, Supporting ...

Coca-Cola’s first prebiotic soda, Simply Pop, debuted in select U.S. markets, while Coca-Cola Orange Cream, a limited-time flavor launch, generated $50 million in retail sales in the quarter.

Coca-Cola’s first prebiotic soda, Simply Pop, debuted in select U.S. markets, while Coca-Cola Orange Cream, a limited-time flavor launch, generated $50 million in retail sales in the quarter. Global ...

For years, fans have longed for a sip of Slice’s original Cherry Cola—so much so that a single, unopened bottle costs $300 ...

Coca-Cola ( www.Coca-ColaCompany.com) is proud to present Coca-Cola Fest Luanda, a flagship brand experience hosted by Coca-Cola in Angola. This vibrant celebration of music, food, and culture will ...

Long before a customer reads a tagline or hears a jingle, she sees colour. Research has it that nearly 90% of snap judgments ...