As the Act describes, “shrinkflation might mean more air in a bag of chips, fewer sheets on a roll of paper towels, or a divot in the bottom of a jar of peanut butter.” So, why does this happen?
Welcome to the bewildering world of shrinkflation. Rather than raise the price, grocery companies put fewer chips in the bag, ...
The big question this year, however, is why the chocolate price is rising and shrinkflation happening when the price of cocoa has been falling. The answer lies in cocoa butter. It is made from ...
It Could Be Due to Shrinkflation. Consumers are growing savvy to shrinkflation, the practice of downsizing the contents of a product rather than raising prices. So companies are getting creative.