The first Sears Christmas Book, in 1933, was a modest 87 pages. It offered fruitcakes and Mickey Mouse watches and live canaries. By 1968, the catalog had ballooned to 608 pages, and sold quilted r… ...

Sears won't be printing its iconic holiday Wish Book this year. It printed the catalog from 1933 to 2011, and once again in 2017. This year, it will only be available online, the Chicago Tribune ...

Sears, heading into its first holiday season since filing for bankruptcy, is bearing down on what it’s best-known for, from tools to its wish book.

For decades, the Sears Wish Book was a holiday treat, scrupulously studied, and dog-eared by generations of children hoping for the best Christmas morning. 14 years later, Sears Wish Book returns ...

In one video, Forbes opens a sealed 1996 Sears Wish Book, which happens to be his favorite catalog he owns. Since posting, the video has garnered more than 600,000 views and 1,800 comments.

For decades, the Sears Wish Book was holiday treat, scrupulously studied, dog-eared and circled by generations of children hoping for the best on Christmas morning. Now, 14 years after Sears ...

The 120-page Wish Book was last printed in 2011. This time around it'll be available online, on the Sears app, and in print. Sears Wish Book returns - Chicago Sun-Times ...

Like an analog Amazon, the 1968 Sears "Wish Book" sold an unrivaled assortment of mail-order goods, enough to fulfill every Christmas list at a time when trends started on department store floors ...