Customer Behavior - You don't have to be an award-winning copywriter to create effective sales letters. Here's the secret template that all top sales people use.

Strip your sales message down to the essentials so readers canbreeze through it. This may mean hacking out words and phrases youhave slaved over. But each extra bit you take out increases ...

In many industries built upon custom services and solutions, including AV, sales can have a negative stigma and be considered a four-letter word. In general, there is a natural tension between ...

Formatting a business letter can be a challenge, so follow along to learn the correct business letter format along with examples and a free template.

Real estate prospecting letter templates: Copy our expertly written letters to your clipboard & start building your business with direct mail.

How a 4-Letter Word Dramatically Transformed a Sales Reps Career The words we say can have a powerful impact on people – positively or negatively; not only to others, but also to ourselves. Read ...

Using a little VBA and Word's form features, you can set up a template to quickly enter address info into your letters.