The Strategy Behind On’s Tennis Ambassador Lineup
Young, vibrant personalities are part of On's foray into tennis sponsorships that feature young, charismatic athletes from ...
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Elmo Gives Federer And On Sneakers A Spelling Lesson
Sneaker brands always love the Super Bowl, and this year, viewers can expect surprises. Elmo is making an appearance with tennis legend Roger Federer for On. And NFL coach Andy Reid steps into his ...
'Next Roger Federer' wins Australian Open on birthday after bagging major brand deal
The junior ITF world No. 6 got his first big taste of glory on his 18th birthday, beating the USA’s Benjamin Willwerth 6-3 ...
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Roger Federer-backed Henry Bernet creates history as Australian Open 2025 boys' singles champion days after announcing sponsorship
Not many have the pleasure of celebrating their 18th birthday by lifting the elusive boys’ singles trophy at a Grand Slam.
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Roger Federer’s iconic 2004 Wimbledon racket goes to auction
The historic racket used by Roger Federer during his Wimbledon 2004 triumph is now up for auction. With this racket, Federer claimed the third Grand Slam title of his career and his second at the All ...
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Roger Federer Overtakes Ronaldo And Messi As Forbes' Top-Earning Athlete
Move over Cristiano Ronaldo and Lionel Messi, tennis star Roger Federer is the highest-earning athlete in the world.
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Iga Swiatek receives special custom shoes from Roger Federer-backed ON ft. Taylor Swift-inspired quote
Iga Swiatek, the Polish WTA World No. 2, unveiled a new signature custom-made shoe. The latest kicks feature her words engraved on the side, which she borrowed from singing superstar Taylor Swift.
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Roger Federer’s 2004 Wimbledon-Winning Racket Could Fetch Over $100,000 at Auction
Located on the side of the frame, it reads “To Anna + Bee, Roger Federer.” The Anna and Bee in question? None other than Vogue editor in chief Anna Wintour and her daughter. The fashion icon ...