At the heart of the campaign is Zuzu, an adventurous and courageous hermit crab who undertakes a perilous journey across the world to recycle a bottle left behind by a clean-up crew on his beach.

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That includes the Philippines. A three-minute short film to launch JoinZuzu features the hermit crab Zuzu as it attempts to recycle a PET bottle that was accidentally left behind during a Plastic ...