In today's digital landscape, print advertising is often declared defunct. But rumours of the format's death have been ...
Postmedia is launching a new self-serve advertising platform to help businesses simplify digital and print advertising.
Photo from Pexels.com There’s no doubt that we live in a world that’s digitally-dominated and that’s something that most ...
The Alchemy of print: Awakening desire On a digital screen, rather than as an aspiration. But advertising is not about features; it is about longing, seduction, and storytelling.
Don’t put all your eggs into one basket,” applies to advertising as much as other aspects of life. It certainly applies to ...
The nonprofit Maine Trust for Local News, which owns 22 daily and weekly newspapers including the Portland Press Herald, is laying off 49 employees and dramatically reducing its print editions in an ...
Researchers showed participants print advertisements (for equally desirable products) that were deemed either "highly believable," "moderately deceptive" or "highly deceptive" and found that ...