Terms like "creator" and "influencer" are frequently used interchangeably, yet they represent distinct roles within the ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

Mark Baldwin, the CEO of Baldwin Digital, a web design and digital marketing agency weighs in on the biggest social media ...

This year is a turning point for B2B marketing. Influencer marketing, personalized video and AI teammates are about to change everything.

Collective Voice, a leading creator marketing platform, proudly announces it has been awarded the Gold TITAN Business Award for Best Influencer Marketing Campaign for its impactful holiday campaign ...

AWISEE has recognized the shift in marketing trends and expanded its reach to a global scale, with a strong focus on the US market. The agency is increasingly connecting American brands with top-tier ...

A popular influencer known for her nursing videos has tragically died during childbirth at just 33 years old. Hailey Okula, a popular influencer known on social media as Nurse Hailey, had more ...

For nine months, Hailey Okula’s Instagram followers watched her balance the demands of her job with the happiness of preparing for her and her husband’s first child. Now, that same community ...

App Promotion Summit London returns to The Brewery on April 24, bringing together some of the brightest minds in app growth, product, and marketing. It’s one of the leading events in the space—and for ...